Honda New Viral Dream

Honda Motor Company has launched an amazing viral campaign discussing subjects almost no company would ever consider for an ad. Failure. Its a widely accepted principle that failure breeds innovation. As seen in this video, the best and brightest engineers and drivers from Honda discuss the failures they have encountered in their professional lives. One of insights in the feature discuss the entry of Honda into IRL in 1994. It was safe to say, that could have been one of the worst seasons of racing Honda had ever encountered. After taking the lessons learned, Honda won their first race in 1995 and followed it with a series championship in 1996. Takeo Fukui, CEO of Honda Global, said it best, speaking in regards to the late Soichiro Honda, “We can only make fantastic advances in technology through many failures.”