Nissan is asking consumers “What if everything ran on gasoline?” in a humorous series of new television spots promoting the all-electric Nissan Taxi.

Nissan developed the campaign to challenge the notion that cars can run most efficiency on gasoline. With a bit a humor and a bold question, Nissan is attempting to make the case that electric cars’ time has arrives.

Check out the full 60-second TV spot below, which will make its debut during the NBA’s The Finals on June 12. Fifteen-second teasers have already started to appear.