Audi holds a prime spot in this year’s big game for the fourth consecutive year, with a bold ad set to air in the first break after kick off. Read below to learn more about this and past year’s Audi commercials, and be sure to check back February 6th to watch the advertisement that has the industry buzzing.

Audi has announced a new 60-second TV advertisement billed as a prelude to its upcoming Super Bowl ad. An evolution of Audi’s ongoing campaign to redefine luxury, the companion spot taps into viewers’ notions of old luxury with the help of an unlikely literary inspiration: Goodnight Moon, the 1947 children’s book by Margaret Wise Brown, one of the best-selling children’s books of all time.

Their TV commercial titled “Goodnight” mirrors the cadence and rhyme scheme of the original Goodnight Moon while taking the viewer on an animated journey through a traditional-style mansion laden with trite symbols of old, stuffy luxury. The 60-second spot methodically says goodnight to the age of old luxury, defined by gluttony and excess, and features the all-new 2011 Audi A8 flagship sedan, the most technologically-advanced vehicle the company has ever produced and the apex of Audi’s new luxury lineup.

The highly-acclaimed 2011 A8 will also be featured in Audi‘s upcoming Super Bowl TV spot, set to air in the first break after kick off on Super Bowl Sunday, Feb. 6, 2011.

“Research shows that consumer impressions are based in nostalgia and formed at a very young age. In ‘Goodnight’ Audi taps into these memories to break through the nostalgia and re-establish what it means to achieve luxury,” said Scott Keogh, chief marketing officer, Audi of America. “Today’s luxury consumer exists in a world where status is no longer solely defined by tradition, but increasingly by their entrepreneurial accomplishments. As a result, they are seeking out new and more evolved luxury symbols that make them stand out from the crowd.”

“Goodnight” begins airing Thursday, Jan 13, across cable networks, followed by a national network debut on Saturday, Jan. 15 and Sunday, Jan. 16, on CBS and FOX during the AFC and NFC divisional games. The spot also will air during the Sunday morning network news programs on ABC, CBS, FOX, and NBC.

Super Bowl XLV will mark the fourth consecutive appearance for Audi, the only auto maker in its class with presence for 4 years running. Known for its aggressive and fun approach, Audi will once again deliver a fearless and intriguing Super Bowl spot that dares the viewer to re-think luxury. The 60-second TV advertisement is being created by San Francisco-based Venables Bell & Partners.

Keogh said. “We chose to feature the award-winning 2011 A8 because it represents today’s standard of progressive luxury – sophisticated, yet memorable design, the most advanced technology available, and unmatched performance.”

The all new 2011 A8 sedan has been hailed as a technological masterpiece with striking aesthetics. Setting new standards of luxury, dynamism and efficiency, the A8 features a light-weight Aluminum Space Frame® body allowing it to achieve equal or greater fuel efficiency than leading luxury hybrid vehicles. Audi’s flagship A8 sedan also features a 19-speaker Bang & Olufsen® sound system, MMI® touch, Audi pre-sense safety features and the Audi signature LED lighting.